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The enormous undertaking included clothes for men, women, and children, and it exuded Americana with its patriotic logo . Though Lauren's involvement had been well publicized before the launch, the company decided not to put its name on the products at all--in part to prevent brand confusion. Still, JCPenney was incredibly optimistic about the brand's success and predicted that it could be a $1 billion idea.
Still, in spite of lacking continuity among its garments, the line has consistently produced several great designs. While it might not be possible to build a wardrobe from American Living products, therefore, many of the individual apparel options offered by this brand have an undeniable flair. See the seller’s listing for full details and description of any imperfections. Every size may not be available in our sale dresses, but if you see something you like, don’t wait too long to place your order because once these trendy dresses on sale are gone, they may not be restocked.
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Shop our women’s dresses sale collection online or use our store locator tool to find an Altar’d State near you to see what styles of dresses are available on sale in-store. We couldn't verify the exact address you entered, but find a close match. Interest will be charged to your account from the purchase date if the balance is not paid in full within 6 months. Will usually dispatch within 3 working days of receiving cleared payment. All American Living itemsList of all popular brands on Swap.com. A brand with a very convoluted history, American Living was originally launched in 2008 as a collaboration between JCPenney and the Polo Ralph Lauren Corporation.
Delivery times may vary, especially during peak periods. In reality, American Living was nowhere near as successful as executives had hoped it would be. After four years marked by disappointing sales results, Ralph Lauren officially discontinued its association with JCPenney in 2012, and American Living was quickly pulled from stores.
AMERICAN LIVING NEW Women's Black Velvet Chevron Burnout Sheath Dress TEDO
When a brand goes through as many changes as American Living has, it can be difficult for it to establish a lasting identity that consumers can easily identify. As this collection rebounds under new ownership, it has emerged as something of a hodgepodge. Blending its original, preppy roots with a vision for the brand's future that Macy's is trying to project, American Living is tough to pin down in its current state.
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American LivingBlack Sleeveless Floral Overlay Cocktail Dress
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Two years later, however, the JCPenney competitor Macy's resurrected the American Living name--this time without any involvement from Ralph Lauren--and began positioning it as a diverse women's brand. Macy's currently has about 850 stores across the country in addition to a massive e-commerce presence. The retailer sells a number of popular house brands in addition to carrying apparel from major manufacturers. From must-have Muumuus to laid-back Loungers, our relaxed collection of leisure dresses offers women the right blend of beauty and comfort.
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Made by our very own National® team, our ladies' Lounge Dresses & Muumuus collection features classic styles made to fit beautifully and feel as familiar as old favorites. If you Buy It Now, you'll only be purchasing this item. If you'd like to get the additional items you've selected to qualify for this offer, close this window and add these items to your cart. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement.
